• Quantified value propositions for enterprise B2B sales

Win the
CFO meeting.

CFO-approved business cases — not pretty decks that stall in committee. One auditable model per customer, surfaced at three resolutions for Champion, EB, and CFO.

Your first month free — no credit card, nothing to cancel.

valuepointlabs.com · one model, three resolutions
L1 · Headline
CFO
Approves the bet.
NPV (3yr)€2.4M
IRR84%
Payback8 mo
L2 · Driver-based
Economic Buyer
Validates the logic.
Retention uplift+€1.4M
Cycle compression+€620K
Cost out+€380K
L3 · Operational
Champion
Builds the truth.
Vol × pricedefended
Adoption curvesourced
Sensitivitytested
• The challenge

The challenge in selling value.

Your AE just got the meeting they've been working toward. They walk in with a deck full of capability bullets, a slide that says "300% ROI," and a champion who can't quite explain how the number was calculated when challenged. The CFO opens with "How was the 300% derived?" — and the deal stalls.

Generic ROI templates with placeholder numbers everyone in the room knows are inflated.
Inconsistent business cases across AEs for the same product — different NPV, different shape.
Discovery captured in conversation but never translated into modelled financial impact.
Champion can't explain how the NPV was calculated when their CFO asks — they didn't see the math.
4 weeks to build a case that gets ripped apart in 20 minutes of CFO review.
The deck the CFO sees is more optimistic than the one the Champion was shown.
• The core insight

One model. Three resolutions of truth.

You're not building three different business cases. You're building one quantified value proposition, surfaced at three depths — one for each stakeholder who has to be convinced.

L1 · Headline
CFO
Approves the bet.
Capital-allocation signal. NPV, IRR, payback at the customer's actual WACC. Six charts, no clutter. The bet is approvable or it isn't.
L2 · Driver-based
Economic Buyer
Validates the logic.
Decision narrative. 4–6 aggregated drivers, trade-offs vs other initiatives, internal defensibility. Built by simplifying Champion's work — never by guessing.
L3 · Operational
Champion
Builds the truth.
Spreadsheet reality. Volume × price, adoption curves, cost lines, sensitivity ranges. Every number traceable to a source the CFO can challenge.
Edit any number at any level — every chart, every slide, every persona view updates. Same numbers. Different depths.
• Pillar 01 · Customer intel automation

Start with their numbers,
not industry averages.

Drop in a customer name. Valuepoint Labs researches them — actual revenue, EBIT, growth plan, stated corporate priorities, named pain signals — from their public filings and the web. The business case starts customer-specific, not generic.

Your AE walks in already knowing what the customer's CFO is going to ask about.

↳ Try a customer
Customer intel · Kemira
Captured · revenue history
5-year EBIT trajectory · €430M Y3 plan
Reporting currencyEUR
FY endDecember
Sources cited6
Captured · corporate priorities
Customer's stated top-3 (verbatim from IR materials)
Margin recoveryWorking-capital releaseOperational resilience
• Pillar 02 · Ledger-based quantification

No more "300% ROI."
Every number defended.

Every pain point and value lever lives in a structured ledger: class (revenue / opex / capex / risk), sign (drag / benefit), formula, and a named source. AI proposes; you edit; the math is deterministic.

When the CFO asks "where does the €130M come from?", the answer is on screen in three clicks — with a source and a formula.

↳ Build a ledger
Value-prop ledger · 6 items
Lever · revenue class
Retention uplift · 4 fewer churns / qtr
Formulavol × price × Δrate
Y3 NPV contribution+€1,420,000
SourceBridge Group 2024
Lever · opex class
Logistics cost-out · 12% on shared lanes
Formulacost_base × Δrate
Y3 NPV contribution+€620,000
SourceHackett 2024
• Pillar 03 · The buyer journey, mapped

The right pack
at the right moment.

Built-in opinions on what each buyer needs, stage by stage. Your champion gets what puts it on the agenda; the economic buyer gets the case against the alternatives; finance gets a sourced, audit-ready view — each stage handing off to the next, ending in a ready-to-present kit per buyer.

MEDDICC translated into product structure. Your AEs ship the canonical content for each buyer × stage — every time.

↳ See the journey
Value Journey · buyers × stages → deliverable
Stage 01
Recognize
Worth their time & capital?
Stage 02
Evaluate
Best way to solve it?
Stage 03
Commit
Safe to sign at this price?
Deliverable
Per-buyer kit
C
Champion
internal advocate
Surface the need
Frame the problem internally.
Build the case
A case they can run with.
Rally support
Back the choice with the team.
Champion kit
valueproofask
E
Econ. Buyer
budget owner
Size the stakes
Cost of standing still.
Compare options
Why this path wins.
Defend the spend
Stand behind the economics.
EB kit
economicsoptionsask
F
CFO
audit · approval
Why this case?
Cost-of-inaction, tidy.
Show the value
Assumptions sourced.
Approve the spend
A number they underwrite.
CFO kit
NPVrisksources
• Pillar 04 · Persona feedback loop

Know what's landing.
Before the formal review.

Share any cell with a named persona via a link. They sign in, browse the content you chose, vote ↑/↓ on any given chart, and leave threaded comments — before the formal review.

Refresh the share to push updates; stale votes are tagged automatically. You walk into the CFO meeting knowing exactly what's contested and what's already defended.

↳ Try persona feedback
Persona feedback · Anna · Kemira
Anna Lehtinen · Champion · 2h ago
EBIT waterfall · customer-specific
↑ SupportYes
Comments2 (1 yours)
Statusopened, all 4 charts seen
Anna Lehtinen · refreshed 1d ago
Scenario bridge · with Alt
🕒 Stale votere-confirm pending
Diff vs old+€28M NPV
• After 90 days

What changes for your team.

~5×
faster business case build
+15–25%
close rate on financially-gated deals
−40%
CFO meeting cycle time
100%
audit trail per number

Your team stops rebuilding the wheel. Champion confidence in defending the case goes up — you'll see it in their forwarded emails. CFO meetings get shorter: they're not arguing about whether your math is real, they're arguing about whether to fund it.

• Who this is for

Enterprise B2B software
with financially-gated deals.

Ideal Customer Profile

  • Mid-market to enterprise software vendors — ACV $250K+, multi-month sales cycles, multi-stakeholder deals.
  • Selling to financial decision-makers — CFO of a finance executive weighs in before deal close, not just the technical buyer.
  • Using a sales methodology already — MEDDICC, MEDDIC, Force Management, Command of the Message.
  • Currently building business cases in Excel + PowerPoint, possibly with a value-engineering team trying to scale.
  • Natural verticals: enterprise SaaS (RevOps, CFO suites, supply chain, security), industrial automation / digital twin / IoT, cloud infrastructure, AI software for businesses.
• What enterprise sellers say

Built by sellers,
for sellers who have to defend the math.

Enterprise software vendor
"Valuepoint Labs cut our average sales cycle in half. We now walk into every CFO meeting with a model they trust — not a slide deck they question."
VP Sales
High-growth B2B SaaS
"The business case it produces is more rigorous than what our internal finance team builds. Persona feedback before the formal review is the killer feature."
Enterprise AE
Nordic B2B SaaS
"We used to lose deals in procurement. Now we win them there. Same numbers visible to Champion, EB, and CFO — no translation loss between stakeholders."
Head of Value Engineering

Pricing

Four plans, priced per seat by the new value cases you start each month — 1, 5, 20 or 40 — each case with ten AI actions on one monthly meter. Your first month on Starter is free, no card.

Per seat, excluding VAT · shown annual, monthly available
Starter
€19 / seat / mo
First month free · no card
Customer Value Cases 1 a month
  • 1 new value case · 10 AI actions, a month
  • Customer Profile AI
  • Pain Point & Value Point composer
  • Business case + MEDDICC story
  • Buyer-persona sharing
  • Watermarked exports in the free month
Start free

Fair use is one allowance: every plan includes AI actions a month, ten for each value case it includes, and every AI act draws on them — composing and refining a case, customer research, verifying a company, drafting library material. On a paid plan, a pack tops up a month that runs out. Manual edits, exports and sharing are always free. The full terms.

Enterprise
SSO/SAML at scale · CRM sync (Salesforce / HubSpot) · white-label · custom data residency · audit log · dedicated AM · SLA. Quote scoped to your org and security posture.
• FAQ

Everything you need to know

Quick answers to common questions about Valuepoint Labs.

Yes — your first month is free, with no credit card. It is Starter for a month: one new Customer Value Case and 10 AI actions to build it with — a researched customer, a quantified value proposition, the alternative to compare it against, a business case and a MEDDICC value story. Exports in the free month carry a light "Built with Valuepoint Labs" watermark, and its AI is best-effort: on an unusually busy day it can pause and come back. It is a real case you can take to a meeting, not a demo.
Nothing is deleted and nothing is charged — we never took a card. Your cases, exports and live Value Rooms stay exactly as they are, and the people you shared a case with can still read it. AI and new cases wait until you pick a plan.
One Customer Value Case is one case you create. It can be anything from a plain value-prop model to a full, quantified case — customer research, pain points, value prop, alternative, business case and value story. Your monthly limit counts the new cases you start; going back to refine a case you already built doesn’t count again, and neither does a case you started but never composed anything in.
One, and it is monthly. Your plan includes AI actions — ten for every value case it includes — and every AI act is one of them: composing or refining a value point, building a case, customer research, verifying a company, drafting library material. A fully built case typically uses six to eight. Reach the month's allowance and you can add a pack, upgrade, or wait for the next period; everything you have built stays exactly as it is. Manual edits, exports and sharing never count.
A one-off top-up for a month that runs out: a month of Pro, Pro Max or Pro Scale — its new value cases and its AI actions — at that plan's monthly-billed price. Any seat on an active paid plan can buy one for itself; the free month cannot. A pack lasts until the end of your next billing period, your plan's allowance is used first, and what is left when it expires lapses. On Pro Scale you can let a pack be added automatically instead of stopping.
Valuepoint Labs is the quantified value-proposition layer your AE walks into the CFO meeting with. It produces one auditable business case per customer — surfaced at three depths (CFO headline / EB driver-narrative / Champion operational truth). Not a decking tool, not a sales-enablement library, not a forecast tool.
Same numbers, three depths. The Champion sees the math behind the value prop (volume × price, adoption curves, sensitivity ranges). The EB sees the decision narrative (4–6 aggregated drivers). The CFO sees the headline (NPV / IRR / payback at their WACC). Edit any input — at any level — and every chart, every slide, every persona view updates. No translation loss between them.
Every value claim is a ledger entry with a class (revenue / opex / capex / risk), a sign (drag / benefit), a formula (e.g. vol × price × Δrate), and a named source. No plain "300% ROI" — instead: Revenue × adoption × uplift_pct, source: Bridge Group 2024. When the CFO challenges a number, the answer is on screen in three clicks.
Share any cell of content with a named persona (Champion, EB, or CFO) via a link. They sign in, browse the content you chose, vote ↑/↓ on any given chart, and leave threaded comments — before the formal review. You walk into the CFO meeting knowing exactly what's contested and what's already defended. Refresh the share to push edits; stale votes are tagged automatically.
Mid-market to enterprise software vendors with ACV $250K+, multi-month sales cycles, multi-stakeholder deals where a CFO weighs in before close. Teams already using MEDDICC or similar methodology benefit most because AEs already think in Champion / EB / CFO terms. Natural verticals: enterprise SaaS, industrial automation, cloud infrastructure, AI software for businesses.
It sits in the white space between two failed solutions: generic ROI calculators (which everyone in the room knows are inflated) and bespoke business cases assembled by hand (which take weeks and don't scale). Valuepoint Labs is purpose-built for the moment your AE walks into a CFO meeting — and produces a case the CFO will fund or won't.